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Digital Marketing Frauds

Digital Marketing Frauds

Digital marketing has become the most outstanding form of marketing of this century as it is continuously developing with effective ideas and tools. There are a huge number of digital marketing strategists who are offering variety of services to promote the business to target market instead of wasting money, time and energy while targeting general public. Strategist like TradeKey, who is one of the agencies in this field that have produced effective techniques and tools for digital marketing that enables in evaluating the website and propose fruitful recommendation to bring the business towards peak level.

However, it is a matter of fact that the participation of scammers in every online service is a universal problem in this era. Similarly, they are also active in exaggerating things that in real cannot be turned into practically.  Those scammers bring eye-catching techniques into play that induces the victim to get benefited with the offers which have no existence. These offers may consist of wide-ranging services cheap rates, amazing packages, connections with Google, reserving a spot etc. In order to avoid these scamming activities, following are some of the ways that can assist in evaluating the digital marketing strategists either they are truly familiar with all the techniques or just playing tricks.

Presence of website:

Firstly ask about their official website before moving forward, if they are avoiding it and not intending to share their website then prevent from doing any business deal with them as they might be fraud. Keep in mind that all the authentic marketing agencies will own a personal website.

Performance of Website on market Grader:

There are number of websites that offers limited or paid tools for evaluating the website competitiveness. Tools like marketing grader not only assess the website from various dimensions but also display the performance of prospective website in digital media marketing. Such sort of tools verifies the social media accounts and pages, blogs and some vital metrics over the website to figure whether basic SEO standards are being employed or not. If the results are showing low grades/ rating than the website should be considered as scam.

Do they have record for past projects?

If they have worked or being engaged with some projects then they can easily provide references of the past and ongoing clients without any hesitation. Though, they can also publish case studies regarding their completed project details of the customers.  If they are not willing to picture their authentic accomplishments then walk away immediately as they might be a cheat.

Beware from those companies who commit guaranteed results and don’t have a good background, they do sound fascinating but they are more likely to be a scam.